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Description

Stronger regulations concerning the manufacture of generics alongside the high costs of patented medications have led to a boom in Mexican generics market, which now accounts for the majority of product sales in terms of volume. While this market is expected to continue growing, it is not without its challenges. This chapter will analyze market opportunities for generics and how companies can differentiate themselves from one another, while also looking into the increasingly competitive landscape.

Title
Generics & OTCs
Number
4
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