Mexico and tourism have formed an indivisible alliance. The sector, one of the leaders impacting the national economy, has not stopped growing thanks to the country’s natural beauty, state intervention, and several investments. Today, tourism accounts for 9.5 percent of national GDP and generates 9 million direct jobs. According to the UNWTO, Mexico ranks 6th in the number of international tourists received. However, the challenges are many, including diversification of destinations, modernization of facilities and the construction of new infrastructure.