Competitiveness is at the core of Mexico’s new energy menu and Mexico’s private sector is intent on shifting toward clean, sustainable, cost-effective, commoditized and predictable energy consumption. Renewable energy in Mexico is no longer solely environmentally conscious but business sound. Some industry heavyweights have taken 180-degree turns toward renewables and sustainability, while others with complex energy consumption schemes are taking a more prudent, step-by-step approach to capitalize on present and future opportunities.