The Japanese grip on Mexico’s industry is unquestionable. These companies are leaders in both sales and production operations, introducing quality standards emulated across the globe. However, new contenders are ready to bring a new fight to these players. South Korea is rapidly growing as the new market favorite but China’s dark horse is threatening to disrupt the industry’s dynamics and companies are aware of this.

This chapter focuses on what is probably the most dynamic region in the automotive sector at the moment. OEMs and suppliers from Japan, South Korea and China share their views and growth perspectives for Mexico and they showcase the best opportunities for local companies to participate in their productive operations as they bring new projects to the country.

Main question to answer

What is behind the success of Asian companies in the Mexican market, both in manufacturing and vehicle sales?

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