Rather than settling with its position as the creator of modern transportation, Germany has evolved to become a standard of automotive and technological design for the entire world. The country has grown its presence both in the volume and premium segments, creating a strong network of OEMs and suppliers with a global manufacturing footprint. Mexico has become a partner for companies coming from Germany, which in return have shared their knowledge and expertise with the country.
This chapter focuses on the opportunities to create tighter bonds between Germany and the Mexican industry, while fostering an environment that incentivizes investment. OEMs and suppliers share their growth perspectives regarding their Mexican operations and the potential to target the North American and Latin American markets thanks to Mexico’s free-trade relationships.
Main question to answer
What opportunities exist to strengthen Mexico and Germany’s commercial relationship in the automotive sector?