Competition is healthy but not when it leads to a price battle without considering product quality. The Mexican aftermarket has for many years been dominated by the law of the lowest price. This is finally changing as clients become more aware of the need for quality products. However, a lack of regulation remains an issue for companies wanting to compete against low-priced products coming from abroad. At the same time, companies face a paradigm shift as digital presence becomes more important for potential customers.
This chapter presents an overview of how the aftermarket is developing in Mexico and how the clients’ mindset is transforming in favor of an added-value rather than price. Leading companies also share their perspectives on what needs to change for the domestic market to become a more regulated entity with higher quality standards.
Main question to answer
How has Mexico advanced in the implementation of regulations for quality aftermarket components?