In recent decades, Mexico and tourism have formed an indivisible alliance. The sector, one of the leaders impacting the national economy, has enjoyed continuous growth thanks to the country’s natural beauty, state intervention, free trade agreements and local and international investment. Today, tourism accounts for 9.5 percent of national GDP and generates 9 million direct jobs. According to the World Tourism Organization, Mexico ranks eighth in the number of international tourists received. It also holds the 17th place for attracting foreign currency. However, the challenges are many, including diversification of destinations, modernization of facilities and the construction of new infrastructure, such as the New Mexico City International Airport (NAICM).