Consumers are the end game of every market. In Mexico, a heavily industrialized country with dozens of trade deals and an export-oriented economy, that usually means car assembly lines churning out millions of gleaming new vehicles every year or energy-intensive mining operations producing ton after ton of minerals and cement that feed production lines or highways near and far. The new rules for energy commercialization are starting to offer those off-takers the opportunity to reduce costs and increase competitiveness while also reaching increasingly demanding sustainability objectives.

In this chapter, some of the largest energy consumers in the country present their views on the new rules and the opportunities they bring to improve energy consumption, as well as the strategies they have developed to gain cheaper and more efficient access to the power they require. It also showcases some of the agreements reached and the role local authorities are playing both as stakeholders and as deal-brokers.