The US might be Mexico’s main export destination but the country has attracted investment from all over the world and European players have been active in recent years regarding the development of new projects. BMW and Mercedes-Benz are now the latest entrants to the manufacturing scene in Mexico, seeking to take advantage of the country’s open trade position to reach international markets. Thanks to this, a new wave of investment has arrived from suppliers eager to provide for these new players.
The Europe chapter includes opinions from OEMs and suppliers from the European block regarding the development of the Mexican industry both in terms of sales and production. Although the German presence has been predominant, other European regions are also featured as key participants in strengthening Mexico’s automotive competitiveness.
Main question to answer
What opportunities exist for European investors to strengthen their position in the Mexican market while taking advantage of new trade conditions?