Even amid contracting sales, the aftermarket remains a strong segment for the national industry and sector experts forecast further growth fueled by record sales in 2015 and 2016. The challenge for players in this sector is to adapt to digitalization trends and the growing nature of a vehicle park filled with new brands and more technologically inclined models.
In the final chapter of Mexico Automotive Review 2019, manufacturers and distributors from the aftermarket segment feature the main challenges and opportunities to grow in a price-driven segment with quality products. Large workshop chains also highlight the opportunities to appeal to a changing customer base that is more knowledgeable and digitally oriented.
Main question to answer
What is the best opportunity for aftermarket players to take advantage of Mexico’s growing and aging vehicle park?