The introduction of new sales channels for medications such as drug sales at retail stores and through online platforms is leading traditional pharmacies to increasingly differentiate themselves in order to stand out and maintain their market share. It is also leading them to take an increasingly important and comprehensive role in healthcare, like including doctors. This chapter aims to identify the main areas of opportunity and overlooked niches for the development and commercialization of medicines and medical supplies in Mexico.

Pharmacies & Retail
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