New rising stars are battling their way into the market. South Korea has become a true contender in both the manufacturing and sales front and now China is following suit with its own production ventures supported by local partners. Meanwhile, from a sales-only standpoint, longstanding players are gradually shifting their strategies to appeal to a changing Mexican market.

Emerging Contenders & New Arrivals focuses on the growing automotive powerhouses coming from outside the three usual automotive regions of the world. OEMs and suppliers coming to Mexico share their perspectives as new entrants to a highly competitive market, while established players show how business strategies can change to grow a previously modest presence in the country.

Main question to answer

What strategies can new entrants implement to grow in a mature market like Mexico?